Lots of companies across the country are talking about it. Agencies, public relations firms, and other companies are offering different services. What is it - blogs, wikis, RSS, user generated content all make up with is commonly referred to as “social media.” Let’s face it, not every marketing strategy or tactic will work for your company to help you achieve your business objectives. As powerful as sites such as YouTube, Second Life or MySpace they may not be the right place for you to reach your target customer or they may be too costly for the budget that you have been given, so what is left?

You will leave this seminar with:

• A clear understanding of the terms "social media" and "web 2.0"
• Context - statistics that show how consumer behaviour is changing
• Examples - who's doing it and what they're getting out of it
• Competitive advantage - if you know what's going on, you can leverage it
  

Presenters Include:

Maggie Fox - Founder, Social Media Group

Maggie will discuss how everyone's talking Web 2.0 - but what does it mean? In this session, she'll go over the hard facts: what people are doing online, why you need to pay attention and how your business can reap the benefits. The best part? You'll get the numbers to back it all up.

Baron Manett, Vice President, SEGAL

Baron will present a case study on two of the agencies recent campaigns for Unilever and the 2006 Fashionista Challenge.

* Full breakfast is included in event registration 

** Interested in bring your clients or team members of 4 or more - contact us for discount rates.

*** 5% cancellation fee will be applied upon minimum 48 hours notice

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